Bounce TV to Premiere New Original Series BRKDWN This Fall, YouTube Channel Alchemy Networks and Bunim Murray to Produce New Episodes of the Popular Online Show
Original Programming Pushes Cross-Platform from Online to Television
ATLANTA (July 9, 2013) – Bounce TV (www.BounceTV.com), the nation’s fast-growing and only broadcast television network for African Americans, will debut a new original series this fall which will be newly-created episodes of the popular YouTube show BRKDWN, it was announced today by Bounce TV Executive Vice President, Programming and Production, Billy Hall.
Alchemy Networks, the premiere digital network for urban lifestyle and entertainment, and BMP Digital, the digital division of leading production company Bunim/Murray Productions, producers of such hit reality shows as “Keeping Up With the Kardashians” and “Project Runway,” will team to produce the newly-created original episodes of the popular Alchemy original online series.
Based upon the online show, the new version of BRKDWN will be a half-hour series featuring pop culture news and stories of the moment as viewed through the distinctive lens of today’s media- connected urban experience.
“Bounce TV’s accelerated distribution growth and strong initial ratings has allowed us to expand our original programming efforts ahead of schedule and BRKDWN targets our audience beautifully,” commented Hall. “Alchemy Networks is a natural partner as they are creating desirable original content to reach targeted audiences and Bunim Murray’s track record in the space is outstanding.”
“We couldn’t be more excited with BRKDWN’s expansion to broadcast television” says Peter Griffith, CEO of Alchemy Networks. “One of our goals since launching on YouTube was to extend to multiple platforms keeping viewers engaged at both ends of the spectrum – over the Internet and in front of their TV screens. We have achieved that goal in a relatively short period and it is a testament to the quality production from our partners at Bunim Murray and our talented hosts at BRKDWN”
“BRKDWN has proven itself as a successful, viable online series that delivers entertainment and pop culture news with a unique point of view,” said Daniel Tibbets, Senior Vice President of Digital Media at Bunim/Murray Productions. “Bounce TV’s interest in the series proves that the web is becoming a go-to destination for quality concepts and content with a built-in audience.”
About Bounce TV
Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, and inspirational faith-based programs. In under two years on-the-air, the network is already available to 88% of African American television homes and 70% of the total United States, all of the top ten markets and 24 out of the top 25 African American markets.
About Alchemy Networks:
Alchemy Networks is the premiere digital unwired network for urban lifestyle and celebrity entertainment that targets the 18-54 consumer with a particular emphasis on music, fashion, storytelling, reality, urban stage plays, and social and local content. A new kind of network for the digital age, Alchemy creates engaging and exciting programming and premium branded platforms in partnership with top producers, brands and sponsors of urban content.
Alchemy is not bound by traditional media silos and its digital infrastructure allows it to offer content on all media platforms from mobile, digital, social gaming and television via its suite of branded mini channels which target the urban demographic for advertisers, sponsors and producers of content.
More information can be found at: http://www.thealchemynetworks.com/
About Bunim/Murray Productions
Bunim/Murray Productions is the leading producer of innovative entertainment content. The Emmy Award-winning company is widely credited with creating the reality television genre with its hit series The Real World (28 seasons for MTV). BMP continued to innovate with the first reality game show, Road Rules (MTV), in 1995; the first reality sitcom, The Simple Life (E!), in 2003; and the first reality soap opera, Starting Over, in 2003. Bunim-Murray’s programming includes Bad Girls Club, Bad Girls All Star Battle, Love Games and Best Ink (Oxygen), Keeping up with the Kardashians, Kourtney and Kim Take Miami and Total Divas (E!), The Real World and The Challenge (MTV), The Ruckers: Southern Royals (WE tv) and Project Runway and Project Runway All Stars (Lifetime). Bunim/Murray Productions has also produced films, including Valentine Road (HBO), Pedro (MTV) and the Emmy Award-winning Autism: The Musical (HBO). Bunim/Murray Productions has launched additional entities including BMP Films, BMP Digital and BMP Latin. Based in Van Nuys, CA, Bunim/Murray Productions was founded in 1987 by Jonathan Murray and the late Mary-Ellis Bunim, who were inducted into the Television Academy of Arts & Science’s Hall of Fame in 2012. The company joined Banijay Group in 2010.
