Expansion Continues for Bounce TV as Fast-Growing Net:

Adds WMAR-TV in Baltimore & WSYM-TV in Lansing,
Passes 90% of African American TV Homes;

 

Doubles Number of Upfront Advertisers;

 

Posts Double-Digit Ratings Gains Across the Board;

 

Acquires More Movie Titles in Deal With Warner Bros. Domestic Television Distribution

 

ATLANTA (Sept. 24, 2014) – Bounce TV, launched Sept. 26, 2011 as the nation’s first-ever broadcast television network designed for African American audiences. Three years after its debut, the network continues to grow in strength and popularity with affiliates, sponsors and viewers.

 

The network announced today that:

• WMAR-TV in Baltimore, MD (E.W. Scripps Company) and WSYM-TV in Lansing, MI           (Journal Broadcast Group) are the newest Bounce TV affiliates. Their additions drive           the network past 90% of African American television households and 73% of U.S.           TV HHs.

• National upfront advertisers have more than doubled in the past year, with the           network now boasting a roster of 35 blue-chip general market sponsors across           multiple categories.

• Primetime viewership is up +61% in Households, +51% in A18-49 and +54% in           A25-54 September to-date vs. Sept. ’13 while quarterly primetime viewership           has risen by +44% in Households, +14% in A18-49 and +18% in Adults 25-54 in the           third quarter to date* vs 3Q13.

• The acquisition of a package of demo-targeted motion pictures in a new film            licensing agreement with Warner Bros. Domestic Television Distribution (WBDTD),            Greased Lightning starring Richard Pryor, the classic Bill Uptown Saturday Night           and Let’s Do It Again; Wesley Snipes starring in Boiling Rumble in the Bronx           starring Jackie Chan; Cuba Gooding, Jr. in Judgment Night; Prince’s follow-up to            Purple Rain, Graffiti Bridge and more.

• Production on the new Bounce TV original series Mann & Wife will begin in           November. Husband and wife team David Mann (Madea’s Big Happy Family) and           Tamela Mann Sparkle), stars of the hit Tyler Perry sitcom Meet The Browns,           reunite for this new sitcom, to debut in 2015.

• The season two premiere of the Bounce TV original series Family Time Oct. 14 at           10:00 p.m. while the season three premiere of Off The Chain will be Weds. Nov. 12 at           10:00 p.m. (All times Eastern.)


“We’re accelerating plans on all fronts thanks to our dedicated affiliate partners, our supportive sponsors and our loyal-and-growing audience,” commented Jonathan Katz, Bounce TV’s Chief Operating Officer.

 

Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. Since its launch in 2011, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike. Bounce TV is seen in: 88 markets, including all of the top African American television markets; 89% of African American television homes; and 72% of the total television homes in the United States.

 

Source: Nielsen L+SD May 2014. Prime (8p-11p). Time Spent Viewing 75% unification. 1-min qualifier.
Contact: Jim Weiss – (770)722-2142  [email protected]